Learn how to create products, systems, and services that people really enjoy

Welcome to my website. I am a Professor and the Research Director of the HCI Games Group at the University of Waterloo in Canada. I am a world-leading expert on what makes games engaging and how we can use them to improve products, systems, and services. 

My research is widely discussed and recognized by the New YorkerForbesMIT Technology ReviewCTV NewsNew Scientist, The Daily MailPC Gamer Magazine, and elsewhere. I have edited a textbook on Games User Research and authored hundreds of academic articles in gamification, user experience research, human-computer interaction, and game design.

My Google Scholar profile and the HCI Games Group publications show my latest research. I also have a gameful design and user experience research and training company, MotiviUX, Inc. I write a weekly newsletter that delivers insights for any UX researcher wishing to use games to improve their practice and a monthly newsletter that lets you become a better academic writer. Both of them will add value to your professional life.

Fresh emails. From my Brain to Yours. Two newsletters. Many insights.

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Lennart Nacke in a winter coat smiling.

Research featured in

Recent Issues of my Newsletters

The Acagamic Tip Tuesday #20: Guide Player Actions with NPCs

Jun 28, 2022

The Acagamic Tip Tuesday #18: Forgiving Interaction Design

Jun 14, 2022

Make better games. Write better papers.

Each Tuesday, I will send you a tip from the world of UX Research & Design for games. Once a month, I will send you writing tips. You can unsubscribe individually.