Embrace the power of play

I am a Professor and the Research Director of the HCI Games Group at the University of Waterloo in Canada. I completed my Ph.D. on the fun and user experience of gaming.

I have edited a textbook on Games User Research and authored hundreds of academic articles in gamification, user experience research, human-computer interaction, and game design.

My research is widely discussed and recognized by the New YorkerForbesMIT Technology ReviewCTV NewsNew Scientist, The Daily MailPC Gamer Magazine, and other media outlets.

My Google Scholar profile and the HCI Games Group publications show my latest research. I also have a gameful design and user experience research and training company called MotiviUX, Inc.

Fresh emails. From my Brain to Yours. Two newsletters. Many insights.

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Lennart Nacke in a winter coat smiling.

Recent Issues of my Newsletters

The Acagamic Tip Tuesday #14: Sandbox Practice

May 17, 2022

The Acagamic Tip Tuesday #13: Cutscene Seeding

May 10, 2022

The Acagamic Tip Tuesday – Issue #12

May 03, 2022

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Each Tuesday, I will send you a tip from the world of UX Research & Design for games. Once a month, I will send you writing tips. You can unsubscribe individually.